Anirban Roy Choudhury

Anirban Roy Choudhury

Stories by 'Anirban Roy Choudhury'

Interviews

"With 'Believe In Blue' we want to galvanise fans-support towards the Indian team": Sanjog Gupta

Head of Sports, Star and Disney India explains why it is important to have a continuing narrative that strings multiple bilateral tournaments together
Marketing

Has India redefined the SUV?

India is officially an SUV nation. But this market has its own special definition of SUV
Media

"Indian consumers are suddenly emphasising on experiential out-of-home entertainment": PVR's Renaud Palliere.

CEO of The Luxury Collections, PVR Cinemas explains the importance of PVR Maison, the luxury boutique property it launched recently in Mumbai.
Interviews

"Going pay while offering only Bengali content, Hoichoi was considered to be a laughable proposition four years back": Vishnu Mohta

Amidst all the players with deep pockets and international content, who would pay for Hoichoi, is a question that the co-founder says he was often asked at roundtable discussions and industry conventions.
Interviews

"IPL, T20 World Cup won't impact our mainstream entertainment shows Bigg Boss, Big Picture": Mahesh Shetty, Colors

Colors bets on Ranveer, Salman to overcome 3 Cs - Cricket, Covid, and Caution of advertisers
Media

Will theatres in Maharashtra finally unlock Indian Cinema's road to recovery?

The industry that has lost around Rs 4,800 crore since March 2020 is upbeat as more than 20 big-budget Hindi films announce release dates.
Media

Amazon launches 'Prime Video Channels' in India; "Want customers to spend more time watching than searching": Chaitanya Divan

Amazon Prime Video Channels is a value-added service offered by Prime Video through which subscribers can access content streaming on other OTT platforms within the Prime Video interface, albeit, after paying for the subscription.
Media

Viacom18 all set with Indian language feed for sports properties; to bet on football first

Can the Mukesh Ambani-backed network dent the reigning duopoly in sports broadcasting in India?
Interviews

What makes IPL special for Swiggy? Director marketing, Umesh Krishna fields

"We use IPL to drive the objective that is most important to us": Swiggy's Umesh Krishna
Media

Audio streaming service Moodagent hits Indian shores; "Will remain subscription-only": EVP and MD Jyoti Handa

Copenhagen, Denmark-headquartered streaming service has launched its operations in India with offices in Delhi and Mumbai