We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.

Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.

The brand has released three quirky ad films along with some humorous outdoor advertising...