Debashish Chakraborty

Stories by 'Debashish Chakraborty'

Points of View

Has brand marketing changed forever… or do the fundamentals stay unchanged?

We spoke to strategic planners at advertising agencies and heads of brands across product groups to gauge the impact of the crisis on the discipline of brand marketing

Non-grocers turn to delivering groceries to ease lockdown stress

To meet the surge in demand, brands like Swiggy, Zomato, Domino's Pizza have re-purposed their offering to deliver grocery and household essentials.
Post Lockdown

“Call to action messaging in Q1, brand strengthening in Q2...”

Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.
Marketing Initiative

Cadbury 5 Star's Valentine's Day Campaign Creates Waves by Doing... Nothing

The brand has released three quirky ad films along with some humorous outdoor advertising...