Vivo IPL all set for April run; broadcasters seeking higher ad rates, more brands keen to advertise
High on viewership, low on ad revenue: Bumpy road for kids broadcasters
"There is a need for content that opens an opportunity for comfort viewing": Sunil Doshi, Manzar Studios
Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports
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