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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi eleganceAdvertising
Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi elegance
By Ubaid Zargar
May 01, 2023 05:20 IST 5 Min read
American Tourister’s IPL campaign aims to put consumers into an adventure frenzyAdvertising
American Tourister’s IPL campaign aims to put consumers into an adventure frenzy
By Ubaid Zargar
Apr 27, 2023 05:20 IST 3 Min read
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cardsAdvertising
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards
By Ubaid Zargar
Apr 24, 2023 05:10 IST 4 Min read
How adtech is providing superior ad inventory optimisation to publishersMarTech
How adtech is providing superior ad inventory optimisation to publishers
By Ubaid Zargar
Apr 17, 2023 04:50 IST 4 Min read
Unbundling the new tech in conversational commerce with Jio’s HaptikMarTech
Unbundling the new tech in conversational commerce with Jio’s Haptik
By Ubaid Zargar
Apr 14, 2023 05:10 IST 4 Min read
Maybelline New York solidifies its Gen Z connection, ropes in three brand ambassadors for IndiaMarketing
Maybelline New York solidifies its Gen Z connection, ropes in three brand ambassadors for India
By Ubaid Zargar
Apr 13, 2023 05:20 IST 3 Min read
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trendPOV
Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend
By Ubaid Zargar
Apr 11, 2023 04:50 IST 8 Min read
How Sensodyne charted its place in India’s $1.8 billion oral care marketMarketing
How Sensodyne charted its place in India’s $1.8 billion oral care market
By Ubaid Zargar
Apr 10, 2023 05:30 IST 6 Min read
Why adtech is critical for brands to succeed in mobile marketingMarTech
Why adtech is critical for brands to succeed in mobile marketing
By Ubaid Zargar
Apr 06, 2023 05:00 IST 5 Min read
Disney Star and JioCinema engage in 'Star' war ahead of IPLAdvertising
Disney Star and JioCinema engage in 'Star' war ahead of IPL
By Ubaid Zargar
Mar 30, 2023 15:01 IST 4 Min read
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