Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Digital

BCG and Meta’s report reveals solutions for M&E players in digital

By Ubaid Zargar

Mar 30, 2023 05:10 IST logo

3 Min read

Media

Deciphering the delicate art of adaptation

By Ubaid Zargar

Mar 29, 2023 05:10 IST logo

2 Min read

Marketing

Zed Black Agarbatti rides the IPL bandwagon

By Ubaid Zargar

Mar 28, 2023 05:10 IST logo

4 Min read

MarTech

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

By Ubaid Zargar

Mar 23, 2023 05:10 IST logo

3 Min read

Advertising

Is audio advertising audible?

By Ubaid Zargar

Mar 22, 2023 05:30 IST logo

5 Min read

Advertising

Invalid traffic and SDK spoofing: The battle digital marketers must win to protect ad spend

By Ubaid Zargar

Mar 16, 2023 05:10 IST logo

2 Min read

Advertising

Samsonite’s new campaign motivates viewers to brush off adversities

By Ubaid Zargar

Jan 17, 2023 05:20 IST logo

4 Min read

POV

What will digital advertising in 2023 look like?

By Ubaid Zargar

Jan 10, 2023 05:30 IST logo

7 Min read

Marketing

As Alpenliebe completes 25 years in India, let the celebrations begin

By Ubaid Zargar

Mar 11, 2020 05:00 IST logo

3 Min read

Advertising

Nykaa's new campaign plugs social reform amidst Holi festivities

By Ubaid Zargar

Mar 10, 2020 05:20 IST logo

3 Min read