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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

An overview of martech space from the lens of Integral Ad ScienceMarTech
An overview of martech space from the lens of Integral Ad Science
By Ubaid Zargar
Aug 29, 2023 05:10 IST 6 Min read
Ruder Finn's tech leap tells us all about PR's evolved role in modern marketingCorporate Communications and PR
Ruder Finn's tech leap tells us all about PR's evolved role in modern marketing
By Ubaid Zargar
Aug 28, 2023 05:10 IST 5 Min read
Super-Pups take centre stage in Apple's latest campaignAdvertising
Super-Pups take centre stage in Apple's latest campaign
By Ubaid Zargar
Aug 25, 2023 05:10 IST 6 Min read
How Mia by Tanishq navigates AI trends and consumer mindset to drive growthMarketing
How Mia by Tanishq navigates AI trends and consumer mindset to drive growth
By Ubaid Zargar
Aug 24, 2023 05:10 IST 4 Min read
From catchy jingles to sonic identities...Brands
From catchy jingles to sonic identities...
By Ubaid Zargar
Aug 22, 2023 05:30 IST 5 Min read
Online publishers forge ahead to embrace the cookieless futureTop Story
Online publishers forge ahead to embrace the cookieless future
By Ubaid Zargar
Aug 16, 2023 05:10 IST 3 Min read
Tata Tea Premium's redesigned packaging: Independence Day spotlight on handloom legacyAdvertising
Tata Tea Premium's redesigned packaging: Independence Day spotlight on handloom legacy
By Ubaid Zargar
Aug 14, 2023 05:20 IST 3 Min read
After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad worldAdvertising
After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world
By Ubaid Zargar
Aug 10, 2023 05:00 IST 4 Min read
Data Protection Bill: are brands at crossroads between personalisation and privacy?Top Story
Data Protection Bill: are brands at crossroads between personalisation and privacy?
By Ubaid Zargar
Aug 09, 2023 05:30 IST 5 Min read
The recipe to brewing a generation of financially literate consumersAdvertising
The recipe to brewing a generation of financially literate consumers
By Ubaid Zargar
Aug 04, 2023 05:30 IST 5 Min read
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