Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Marketing

Decoding Cadbury’s decades worth of advertising and marketing mojo

By Ubaid Zargar

Oct 26, 2023 05:30 IST logo

6 Min read

Advertising

Here is how Cleartrip onboarded Flipkart’s ‘Kidults’ to plug festive travel bookings

By Ubaid Zargar

Oct 25, 2023 05:30 IST logo

4 Min read

Advertising

Tata’s Himalayan sets the stage to make Saffron great again

By Ubaid Zargar

Oct 18, 2023 05:20 IST logo

4 Min read

Marketing

From MasterChef to World Cup, here is how Veeba is saucing up its marketing

By Ubaid Zargar

Oct 17, 2023 05:30 IST logo

4 Min read

Advertising

How Flipkart turned iPhone 14 into the protagonist of its Big Billion Days story

By Ubaid Zargar

Oct 16, 2023 05:20 IST logo

3 Min read

Advertising

Amul takes a comical detour in new ads; asks you to ‘be more milk’

By Ubaid Zargar

Oct 12, 2023 15:38 IST logo

1 Min read

Advertising

Maruti Suzuki Arena spends Rs 10 crore on TV and Rs 8 crore on OTT & digital for its vernacular push

By Ubaid Zargar

Oct 12, 2023 05:30 IST logo

5 Min read

Marketing

How are D2C mavens navigating the traditional retail terrain of India?

By Ubaid Zargar

Oct 09, 2023 05:10 IST logo

5 Min read

Marketing

Festive season sees Meesho green light its yearly mega sale

By Ubaid Zargar

Oct 05, 2023 05:10 IST logo

4 Min read

Advertising

Why Adidas chose rap and Raftaar to unite fans and cheer on Team India for ICC Men’s World Cup

By Ubaid Zargar

Oct 03, 2023 05:30 IST logo

5 Min read