Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Marketing

As Eno carries on its humorous take on acidity…

By Ubaid Zargar

Jul 18, 2023 05:20 IST logo

3 Min read

Marketing

What is Samsonite’s strategy for customer retention?

By Ubaid Zargar

Jul 14, 2023 05:20 IST logo

4 Min read

Brands

Can Air India’s rebranding exercise revitalise its legacy of yore?

By Ubaid Zargar

Jul 11, 2023 05:30 IST logo

5 Min read

Corporate Communications and PR

Has the time come for marketers to redefine the role of PR agencies?

By Ubaid Zargar

Jul 10, 2023 05:10 IST logo

4 Min read

Marketing

Why is Fastrack revamping its Smart business?

By Ubaid Zargar

Jul 05, 2023 05:20 IST logo

4 Min read

Top Story

Conquering digital discoverability: here is how brands can optimise their online footprint

By Ubaid Zargar

Jul 03, 2023 05:20 IST logo

4 Min read

Marketing

Tata Sampann goes retro Bollywood for its new Yumside offerings

By Ubaid Zargar

Jun 21, 2023 05:21 IST logo

3 Min read

Advertising

Here is how Niva Bupa aims to disrupt the health insurance category

By Ubaid Zargar

Jun 20, 2023 05:00 IST logo

4 Min read

Marketing

Cycle Pure Agarbathi banks on sustainable packaging for its 75th anniversary

By Ubaid Zargar

Jun 19, 2023 05:20 IST logo

4 Min read

Marketing

Behind Kellogg's' first tie-up with Hershey's in India

By Ubaid Zargar

Jun 13, 2023 05:10 IST logo

3 Min read