Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

MarTech

Unbundling the new tech in conversational commerce with Jio’s Haptik

By Ubaid Zargar

Apr 14, 2023 05:10 IST logo

4 Min read

Marketing

Maybelline New York solidifies its Gen Z connection, ropes in three brand ambassadors for India

By Ubaid Zargar

Apr 13, 2023 05:20 IST logo

3 Min read

POV

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

By Ubaid Zargar

Apr 11, 2023 04:50 IST logo

8 Min read

Marketing

How Sensodyne charted its place in India’s $1.8 billion oral care market

By Ubaid Zargar

Apr 10, 2023 05:30 IST logo

6 Min read

MarTech

Why adtech is critical for brands to succeed in mobile marketing

By Ubaid Zargar

Apr 06, 2023 05:00 IST logo

5 Min read

Advertising

Disney Star and JioCinema engage in 'Star' war ahead of IPL

By Ubaid Zargar

Mar 30, 2023 15:01 IST logo

4 Min read

Digital

BCG and Meta’s report reveals solutions for M&E players in digital

By Ubaid Zargar

Mar 30, 2023 05:10 IST logo

3 Min read

Media

Deciphering the delicate art of adaptation

By Ubaid Zargar

Mar 29, 2023 05:10 IST logo

2 Min read

Marketing

Zed Black Agarbatti rides the IPL bandwagon

By Ubaid Zargar

Mar 28, 2023 05:10 IST logo

4 Min read

MarTech

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

By Ubaid Zargar

Mar 23, 2023 05:10 IST logo

3 Min read