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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

How Rapido touted the entire bike taxi category with its IPL ads Advertising
How Rapido touted the entire bike taxi category with its IPL ads
By Ubaid Zargar
May 26, 2023 05:30 IST 3 Min read
30% of White Rivers Media's revenue comes from Media & Entertainment category Marketing
30% of White Rivers Media's revenue comes from Media & Entertainment category
By Ubaid Zargar
May 25, 2023 05:30 IST 5 Min read
What is Mindshare’s mantra for successful digital media buying? Top Story
What is Mindshare’s mantra for successful digital media buying?
By Ubaid Zargar
May 18, 2023 05:30 IST 5 Min read
Tata-Starbucks lands in controversy for its trans-inclusive ad Advertising
Tata-Starbucks lands in controversy for its trans-inclusive ad
By Ubaid Zargar
May 11, 2023 18:23 IST 3 Min read
Why a data-first approach is essential for modern marketing success Marketing
Why a data-first approach is essential for modern marketing success
By Ubaid Zargar
May 05, 2023 05:10 IST 5 Min read
Why IPL creates a great opportunity for ad fraudsters Advertising
Why IPL creates a great opportunity for ad fraudsters
By Ubaid Zargar
May 03, 2023 05:30 IST 4 Min read
Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi elegance Advertising
Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi elegance
By Ubaid Zargar
May 01, 2023 05:20 IST 5 Min read
American Tourister’s IPL campaign aims to put consumers into an adventure frenzy Advertising
American Tourister’s IPL campaign aims to put consumers into an adventure frenzy
By Ubaid Zargar
Apr 27, 2023 05:20 IST 3 Min read
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards Advertising
RuPay’s IPL campaign sees Dinesh Karthik plug its credit cards
By Ubaid Zargar
Apr 24, 2023 05:10 IST 4 Min read
How adtech is providing superior ad inventory optimisation to publishers MarTech
How adtech is providing superior ad inventory optimisation to publishers
By Ubaid Zargar
Apr 17, 2023 04:50 IST 4 Min read
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