Marketing

The nurturing quotient: Redefining what it means to lead

Prada clarifies stance on Kolhapuri-style sandals after MACCIA complaint

Josy Paul and PG Aditya decode Gen Z creativity in a fragmented media era

Helmets as art canvases: Why TVS Ronin turned safety gear into cultural statements

YouTube makes the future shoppable: Shubha Pai on CTV commerce

Amazon India enters the at-home diagnostics space

From gourmet meals to Adidas sneakers for crew: Akasa Air's unique approach to fly high

More than tea: How matcha is shaping India’s aesthetic economy

We're rewiring the narrative around electricals: Schneider’s Rajat Abbi

How Flipkart plans to win the beauty market with premiumisation and shoppable videos