Mondelēz's Amit Shah joins Zee Entertainment Enterprises

Mondelēz International's Amit Shah has moved to Zee Entertainment Enterprises as cluster head - Regional Hindi Speaking Markets (RHSM). Previously, he was working as an associate director – Marketing, Gum, Candy & Beverages – India, at Mondelēz.

In his new role, Shah will be responsible for television channels in the RHSM - current footprint in markets of Maharashtra, Bengal, Orissa & Bihar. He will be managing 10 channels - Zee Marathi, Zee Marathi HD, Zee Talkies, Zee Talkies HD, Zee Yuva, Zee Sarthak, Zee Bangla, Zee Bangla HD, Zee Bangla Cinema and Big Ganga. Additionally, he will also be responsible for new market entries and tapping other channel opportunities in existing RHSM.

Shah has joined senior leadership team of the domestic broadcast business. He will manage the entire RHSM business along with programming, content, marketing, research and insights team.

In his last role as an associate director – Marketing, Gum, Candy & Beverages – India, at Mondelēz Shah managed a portfolio comprising of Bournvita, Tang, Choclairs and Halls. Before joining Mondelēz, Shah worked with Kraft Foods and Dabur.

An alumni of SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Shah has pursued Bachelor of Engineering from Bharati Vidyapeeth.