Results for 'Bournvita'

Influencer Marketing

Deinfluencer Foodpharmer turns influencer; to promote clean small businesses in June for free

He will be seen promoting homegrown brands that don’t have huge marketing budgets.

NCPCR asks Bournvita to remove 'misleading ads'

As per the complaint received by the body, it was informed that Bournvita contains high amount of sugar and substances which may have a harmful impact on the health of children.
Points of View

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

As deinfluencing gains traction, how do brands navigate a safe passage away from consumer backlash? Here is what experts think.

The Boy Who Failed


Bournvita revives tayyari jeet ki; tackles failure instead of celebrating success in new ad

The ad talks about failure acting as an important stepping stone for success.

Mondelēz forays into 'morning snacking' segment; launches Bournvita Fills

The new snack is priced at Rs 10 (18 gms), Rs 170 (250 gms), and can be eaten with, or without, milk.

Mondelēz's Amit Shah joins Zee Entertainment Enterprises


afaqs! Creative Showcase: Bournvita makes a point with 'Exam Time Sale'


afaqs! Creative Showcase: Bournvita 'Subah ka Biscuit'; Will India bite?


Ogilvy's Envy, owner's pride