IPL

Go Cheese picks TV over digital; spends 8% of its budget on '23 IPL

Is this the era of WSP - who is saying the proposition?

16 new advertisers, 70 new brands advertised during 35 matches of IPL 16: TAM Sports

Can Dunzo's sequel to its '22 IPL campaign deliver?

Joy Personal Care looks to win the female IPL viewer

Noise’s IPL association aims at expanding its smartwatch category

With 31% rating growth, IPL on TV Continues to Reign Supreme surpassing all benchmarks pre-pandemic

Here’s how Zomato is turning every home into a cricket stadium this IPL

Gaming continues to be top spender on TV during IPL'23: TAM Sports

IPL to drive fantasy gaming revenue; In 2023 total market size to be ~Rs 3100 cr