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Common metrics for online viewership still a distant dream: Sunil Kataria of ISA

Branding challenges in low-involvement categories: How brands are innovating to stay relevant

Myntra teases BFF sale with Karan Johar, Ranbir Kapoor, and Kiara Advani

magicpin's latest OOH advertisement offers a 'threesome' to consumers

mCaffeine Brews Up Nostalgia with CID's ACP Pradyuman

NueGo partners with Kareena Kapoor Khan starrer 'The Buckingham Murders' film

Tata CLiQ's 'House of Utsav' brings festive vibes with Madhumita and Sonali

Prime Video introduces HITS, an add-on subscription for iconic TV shows

VML India appoints Abhinav Kaushik as managing partner- West and growth partner

QR code steals spotlight at MTV VMAs 2024 as Katy Perry's QR tattoo lets fans pre-save her upcoming album