Results for 'Abhinav Kumar'

Marketing Initiative

A first in 5 years, the World Television Premiere of Laxmii breaks TV viewership records

World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6 crore impressions.

The fintech boom in India: challenges, audiences and the 'trust' factor

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.

CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.

Paytm ads address KYC myths; focus on direct bank transfer

The films feature Paytm's vice president Abhinav Kumar, popularly known as the ‘Trivago guy’, and Internet sensations Saloni Gaur and Danish Sait.

Rupal 'Kokilaben' Patel of 'Rasode Mein Kaun Tha' fame in Paytm ad

We spoke to Abhinav Kumar, VP, product marketing, Paytm, about the brand's timely outing.

'Trivago guy' resurfaces in Paytm ad

Rides on his fame from previous endorsement.
People Spotting

'Trivago guy' Abhinav Kumar joins Paytm as VP Product Marketing

Kumar's mandate includes global expansion of Paytm.

Is anyone missing the trivago guy?


"You can see a lot of improvement in the second batch of creatives": the trivago guy, on his own performance