At adidas, he was working as chief marketing officer.

More and more fans are donning the official jersey over old versions and counterfeit ones.

The account was won after a multi-agency pitch.

The brand’s new campaign dollies in on a billion cricketing enthusiasts hoping for a third World Cup trophy.

This is a limited edition collection available at select stores and adidas.co.in.

The campaign pays tribute to adidas’ iconic sneakers from the past, re-imagined for today.