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Results for 'ai'
By
afaqs! news bureau
Digital
Meta’s revenue up by 27% in Q1
The profit was driven by increased advertising revenue and a 6 % rise in average ad prices on its platforms, says the company.
By
Ubaid Zargar
Digital
Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari
The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
By
afaqs! news bureau
Advertising
How Schbang roped in Jehan Daruwala for Horlicks despite his unavailability
As a last-minute solution, the agency used face-swapping technology to get the film made.
By
Ubaid Zargar
Advertising
Pepsi puts AI in ‘Thandai’ in its Holi ad
The new spot sees a Pepsi employee bring his ‘Thandai’ idea to the company CEO, only to have him stall it.
By
Ruchika Jha
Corporate Communications and PR
Exploring data integration in PR strategies: Focussing and using relevant data
Industry experts deliberate on the role of data in measuring PR success, the need for data literacy, and more.
By
afaqs! news bureau
Advertising
Agoda launches AI-powered campaign with Ayushmann Khurrana to personalise travel ads for audiences
The initiative utilises AI technology to create over 250 customised videos for various locations in India and abroad.
By
Ruchika Jha
Digital
Traversing the AI era of digital discovery and brand growth
Jyothirmayee JT, founder and CEO, HiveMinds, talks company’s growth and expansion, cookieless future, and more.
By
afaqs! news bureau
Advertising
Google’s Super Bowl ad unveils Pixel's AI camera tool to assist people with blindness capture photos
The one-minute-long ad employs a practical blurring effect to showcase Pixel phone’s AI camera tools.
By
afaqs! news bureau
Advertising
Kit Kat wants you to give AI a break
The brand’s new spot says giving AI sufficient breaks derives accurate and better results.
By
Nisha Qureshi
Advertising
Success Stories and Gen AI strategies of leading brands and agencies
A deep dive into the world of AI, personalisation, and leading AI tools.
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