Results for 'A.I.'


Government to issue advisory on misinformation and deepfakes in the next two days

Union Minister Rajeev Chandrasekhar announced the development on social media.

L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultancies

The duo delves into pressing concerns of the advertising industry, reflects on the agency's 2023 successes, and its ambitious goals for 2024

Coca-Cola launches limited edition soda created using AI technology.

The Zero Sugar Y3000 soda was co-created with artificial intelligence.

How Mia by Tanishq navigates AI trends and consumer mindset to drive growth

Sampurna Rakshit, the brand’s marketing head, sheds light on Mia’s marketing strategy, and the intricacies of selling modern jewellery.

After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world

In a webinar held yesterday, ASCI in association with Khaitan, delved deep into the legal maze surrounding the use of AI in advertising.

Apple tests its own AI chatbot 'Apple GPT'

The generative AI tool is the company's effort to catch up with OpenAI and Google's Bard.
Guest Article

Ethical AI: Beyond transparency and fairness

The journey towards ethical AI is a shared responsibility, and everyone must play their part in shaping this technology’s future, says our guest author.
Guest Article

Artificial intelligence and its role in marketing a brand

Embracing AI-powered tactics doesn’t seem like an option anymore – it’s the new way of marketing now, says our guest author.

Myntra reimagines Rekha as Barbie

The brand has used AI and developed images of the veteran actor as Barbie

Sociowash launches SW AI Studios: an AI-Led advertising solutions agency

The new vertical is aiming at unlocking the immense potential of AI and revolutionalising the sector.