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Year-End Special
Gen-AI
People Spotting
Results for 'A.I.'
By
afaqs! news bureau
Digital
Government to issue advisory on misinformation and deepfakes in the next two days
Union Minister Rajeev Chandrasekhar announced the development on social media.
By
Nisha Qureshi
Advertising
L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultancies
The duo delves into pressing concerns of the advertising industry, reflects on the agency's 2023 successes, and its ambitious goals for 2024
By
afaqs! news bureau
Advertising
Coca-Cola launches limited edition soda created using AI technology.
The Zero Sugar Y3000 soda was co-created with artificial intelligence.
By
Ubaid Zargar
Marketing
How Mia by Tanishq navigates AI trends and consumer mindset to drive growth
Sampurna Rakshit, the brand’s marketing head, sheds light on Mia’s marketing strategy, and the intricacies of selling modern jewellery.
By
Ubaid Zargar
Advertising
After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world
In a webinar held yesterday, ASCI in association with Khaitan, delved deep into the legal maze surrounding the use of AI in advertising.
By
afaqs! news bureau
Digital
Apple tests its own AI chatbot 'Apple GPT'
The generative AI tool is the company's effort to catch up with OpenAI and Google's Bard.
By
Abhishek Sharma
Guest Article
Ethical AI: Beyond transparency and fairness
The journey towards ethical AI is a shared responsibility, and everyone must play their part in shaping this technology’s future, says our guest author.
By
Aleesha Desai
Guest Article
Artificial intelligence and its role in marketing a brand
Embracing AI-powered tactics doesn’t seem like an option anymore – it’s the new way of marketing now, says our guest author.
By
afaqs! news bureau
Advertising
Myntra reimagines Rekha as Barbie
The brand has used AI and developed images of the veteran actor as Barbie
By
afaqs! news bureau
Advertising
Sociowash launches SW AI Studios: an AI-Led advertising solutions agency
The new vertical is aiming at unlocking the immense potential of AI and revolutionalising the sector.
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