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Results for 'ai'
By
Ruchika Jha
MarTech
Whilter.ai bets big on hyper-customised video content for brand engagement
The founders of the company focus on positioning the platform as a communication partner to brands other than offering feature-based solutions.
By
Ruchika Jha
Corporate Communications and PR
The new era of real-time PR: How creativity, crisis, and AI are shaping the future
Karan Bhandari, MD - integrated media strategy, Weber Shandwick India, discusses PR's tech evolution, AI Sandbox, content discovery, and more.
By
Ruchika Jha
Influencer Marketing
Regional content, global expansion, and offbeat influencers: Qyuki Digital Media’s next big steps
Juhi Mehta, COO, anticipates influencer marketing vertical rise with live streaming, videos, shoppable content, virtual influencers, and more.
By
Sreeram Reddy Vanga
Guest Article
AI-powered matchmaking: Precision in influencer partnerships
Our guest author delves into AI's role in elevating influencer marketing, ensuring better alignment between brands and audiences through advanced analytics.
By
afaqs! news bureau
Media
Doordarshan Kisan unveils first government TV channel with new AI anchors 'Krish' and 'Bhoomi'
The anchors reportedly will be able to speak around 50 different languages.
By
afaqs! news bureau
Marketing
79% of Indian marketers are experimenting with AI in their workflows: Salesforce Report
Marketers are looking to AI — both generative and predictive — to help personalise at scale and boost efficiency.
By
Ruchika Jha
Digital
Concept Communication’s approach to AI, AR, and emerging technologies
Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions.
By
afaqs! news bureau
Advertising
Deepfake scammers attack Mark Read
The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.
By
afaqs! news bureau
Advertising
Apple apologises for the iPad Pro 'crush' ad
The ad had received severe backlash especially from the creative community alleging it represented creativity being crushed by technology.
By
Nisha Qureshi
Digital
How are marketers embracing the ambiguity and challenges around AI?
Industry leaders speak about the different ways in which they are integrating AI into solving everyday marketing problems.
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