Jalebi aims to be the antidote to the shallow and often inconsequential arc of game-like casual dating.

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.

The campaign captures the essence of bad dating experiences and drives home the idea that it's time for singles to stop accepting dating faux pas as commonplace.

With the campaign, Aisle finds the answer to the age-old question of ‘What happens after the happy ending?’

In her new position, Nabila will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling.

Neene offers high-intent matchmaking for Kannada speakers both in and out of India.

After the COVID pandemic, how have attitudes towards online dating changed? We take a deep dive to find out.

"Swiping apps are designed to get singles to ‘keep playing’," says Aisle.