Reimagining Love: Aisle's Campaign Sparks a Slow Dating Movement in India

The campaign is anchored around a short film highlighting the importance of slow dating.

The dating app's head of content and communication talks to afaqs! about the state of online dating in India, the launch of Gen Z dating app Jalebi, and more.

The campaign, consisting of 4 ads has been created by Momo Media.

Jalebi aims to be the antidote to the shallow and often inconsequential arc of game-like casual dating.

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.

The campaign captures the essence of bad dating experiences and drives home the idea that it's time for singles to stop accepting dating faux pas as commonplace.

With the campaign, Aisle finds the answer to the age-old question of ‘What happens after the happy ending?’

In her new position, Nabila will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling.

Neene offers high-intent matchmaking for Kannada speakers both in and out of India.