mCaffeine launches its first campaign with brand ambassador Alia Bhatt
The 45-second long film combines the emotion of millennials’ Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date.
How will the Alia Bhatt and Ranbir Kapoor couple fare as a celebrity brand endorser?
The Duff & Phelps Celebrity Brand Report 2021 pegs Bhatt at $68.1 mn brand value and Kapoor at $26.7 mn. As a couple, they might charge INR 5-8 crore per ad.