The 45-second long film combines the emotion of millennials’ Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date.

Introduces a 24X7 live commerce for the first time to serve customers from across geographies, including metros, tier 2 and tier 3 towns.

Made by Ogilvy, the actress gives it back to a nosy maasi’s inquiry about what Bhatt will wear for her honeymoon.

The Aquaglo campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador.

One brand’s endorser chooses another brand’s outfit for her marriage.

The Duff & Phelps Celebrity Brand Report 2021 pegs Bhatt at $68.1 mn brand value and Kapoor at $26.7 mn. As a couple, they might charge INR 5-8 crore per ad.

The ad takes forward the brand’s 2019 campaign, titled #DulhanWaliFeeling, which depicts the world from a bride’s viewpoint.

Featuring Alia Bhatt and Ram Charan, the ad reminds consumers of the power of togetherness after two summers in lockdown.