It encourages the use of ‘always-on’ advertising strategy to boost brand visibility.

The partnership represents an important shift in digital marketing, highlighting the importance of using contextual signals to place advertisements.

It lists Generative AI, Streaming TV, Clean Rooms, and Advanced Machine Learning as trends in digital advertising in 2024.

Amazon will connect brands with relevant audiences via Prime Video with limited advertisements, starting in early 2024.

The ad leverages nostalgic visuals, catchy tunes and vintage charm to celebrate Cyber Monday shopping.

Here's a look at the generative AI Solutions in advertising and marketing offered by big tech.

Amazon Ads has rolled out a new image generative AI to help advertisers in delivering better ad experience for customers.

The second quarter of 2023 saw the company’s ad business grow by 22 percent from the past year. Total revenue also grew to $134.4 billion.

A unique QR code is placed on the box which customers can scan to reach the Canara HSBC Life Insurance online buying platform.

The packaging will feature the branding of Asian Paints’ exterior paint, Ultima Protek featuring Brand Ambassador Ranbir Kapoor.