Results for 'Amitabh Bachchan'


Nexus Malls appoints Amitabh Bachchan as brand ambassador

This is a unique, one-of-a-kind partnership with the superstar to provide customers with a ‘Har Din Kuch Naya’ experience.
Guest Article

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.

Amitabh Bachchan gets personality rights: Is it a fair demand by the persona-led brand?

Industry experts share their views on the repercussions for brands who use the actor's personality for their brand's motives.

Big B’s voice, image, name can’t be used without permission: High Court

As per the actor's counsel, several brands have used his images and likeness without his permission.

Brand Bikaji's advertising journey so far

Snacking brand Bikaji Foods' initial public offering opened on Thursday November 3.

Dabur Red Paste recreates the iconic ‘Eir Bir Phatte’ song for its latest campaign “Desh Ka Lal”

Conceptualised by Ogilvy, it highlights the role of Dabur Red Paste designed with potent Ayurvedic ingredients for problem-free healthy Oral Care.

Big B turns 80; a look back at some of his iconic ads

Amitabh Bachchan is the preferred endorser when it comes to demanding trust and respect. Here's how the actor has lent his mass appeal to brand campaigns over the years.

Omara Dates appoints Amitabh Bachchan as Brand Ambassador

The campaign themed as 'pyaar bhi, khayaal bhi' urges people to include care along with their gestures of love.

Science meets Ayurveda in #DaburRed toothpaste


Dabur Red Paste signs actor Amitabh Bachchan as new brand ambassador

The latest campaign featuring the actor highlights the role of modern Science and Ayurveda in oral care.