Results for 'Anand Chakravarthy'

Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
People Spotting

Anand Chakravarthy joins ed-tech firm Results and Outcomes as Co-Founder

The recently formed ed-tech venture was founded by former Zee5 CEO Tarun Katial.
Advertising

Essence wins integrated media agency of record mandate for Games24x7

New partnership will accelerate Games24x7's growing business and brand expansion in India.
The Planner’s Special

"While consumption won‘t decline; price down - trading may occur"

An interview with Anand Chakravarthy, managing director, India, Essence (GroupM). This is part of a special series of conversations with media agency heads.
Advertising

Essence wins integrated media duties for cosmetic brand Faces Canada in India

The mandate will include content and e-commerce.
Marketing

How will advertisers target 'TV drop-outs'?

Is anyone at all worried?
Marketing

How Flipkart merged offline with online during the Big Billion Days sale

Flipkart ran QR codes on ZeeTV to drive commerce… 
Advertising

Netflix's 'Sacred Games' ads show up on Swiggy...

Netflix, Kingfisher and Citibank have been placing ads on Swiggy...
Media

ZEE5 introduces measurability in the OTT industry through integrations with Moat and Nielsen DAR

Digital

Essence wins integrated media duties for UpGrad