Ants Digital has scaled its bouquet of services by launching Public Relations & Advocacy as its sixth vertical.

The agency will be responsible to launch this vertical across digital and social platforms and create innovative campaigns for the B2B market.

ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms, increase the footfall on stores and create innovative campaigns for the D2C channel.

The agency will help with the revamp of its visual identity and enhance its online presence.

The agency will handle digital, brand and creative duties for SoOLEGAL.

Prior to this, he worked with WATConsult-Dentsu.

RD will be based out of Head Office in Gurgaon and will overlook all video productions and operations.

Sai Krishna will be based out of Hyderabad and will overlook the operations for all the key markets in South.

The mandate includes handling and managing the brand's various digital platforms, along with online response management, media buying, web & search optimization management.

The agency will be responsible for driving digital communications for its sub brands - Youva and HQ.