EV branding lessons from Interbrand’s Ashish Mishra
The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.
“Best strategy while expanding to a particular region is to curate local ad content”: ACKO’s Ashish Mishra
The app-based insurance provider will now be associating with IPL team Sunrisers Hyderabad as its helmet partner. This will be in addition to its existing association with Mumbai Indians and Delhi Capitals.