Results for 'BFSI'

Corporate Communications and PR

Groww's mishandling of consumer complaint prompts debate about customer feedback ethics

The BFSI startup had asked one of its consumers to delete his social media post criticising it as a condition to resolve the issue.

ICICI Lombard’s new ad film reenacts popular gaming franchise Grand Theft Auto

The film, created by Ogilvy India, draws similarities between a virtual game and real life.

ICICI Lombard's IL TakeCare app drives a digital shift in the insurance industry

Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.

The recipe to brewing a generation of financially literate consumers

BFSI players give their take on what ingredients one needs to cook up such a consumer lot.

Wanted people to stop and watch the ad: Muthoot Finance on breaking BFSI ad tropes

In the ad, Madhuri Dixit showcases the brand in a vibrant avatar in order to connect with a cross section of audiences, especially women.

Here is how Niva Bupa aims to disrupt the health insurance category

The brand’s CMO shares insights on the insurance category and the factors that determine the high rates of underinsured consumers. Read more.

Pandemic, digital, and new-age apps: The new BFSI ecosystem

A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps. 
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.

Netflix's new show promo resembles anti-fraud BFSI ads

The promo aims to raise awareness about the menace of phishing.