The film, created by Ogilvy India, draws similarities between a virtual game and real life.

Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.

BFSI players give their take on what ingredients one needs to cook up such a consumer lot.

In the ad, Madhuri Dixit showcases the brand in a vibrant avatar in order to connect with a cross section of audiences, especially women.

The brand’s CMO shares insights on the insurance category and the factors that determine the high rates of underinsured consumers. Read more.

A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps. 

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.

The promo aims to raise awareness about the menace of phishing.

HDFC Home Loans and Bajaj Allianz have launched ‘millennial’ centric ads…