Results for 'BFSI'


Pandemic, digital, and new-age apps: The new BFSI ecosystem

A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps. 
Brands and Sports marketing

The path of BFSI sector’s new normal and the role of sports in its aid

With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.

Netflix's new show promo resembles anti-fraud BFSI ads

The promo aims to raise awareness about the menace of phishing.

BFSI brands target millennials with swanky new ads

HDFC Home Loans and Bajaj Allianz have launched ‘millennial’ centric ads…
CMO Special

Jaskaran Singh Kapany

Vice President - Marketing, Paytm

Times OOH bags advertising rights for Terminal 2 at Mumbai Airport


Future Generali: Offering peace