It gives the contestants power to share the chocolates with the other housemates leading to organic consumption moments which is woven into the storyline.

The current season has witnessed a 41% increase in viewership on COLORS and 40% growth in consumption on Voot.

In its 16th season now, the Viacom18 show still attracts a host of brands and is among the most expensive properties to advertise on television.

The show is set to make its digital premiere on 06 August, 2022.

The head of Viacom18’s OTT platform speaks about the strategy to launch new reality entertainer The Khatra Khatra Show online before TV.

Colors bets on Ranveer, Salman to overcome 3 Cs - Cricket, Covid, and Caution of advertisers

Action unfolds from Saturday, 19th September 2021 7.00pm onwards.

For the paid subscribers, the show will be available round the clock for six weeks. For the ones on AVOD, packaged episodes will be available to stream

One of Netflix's latest promotional videos is a parody version of popular Indian reality TV show and Viacom18's marquee property 'Bigg Boss'.