Results for 'BYJU'S'


Byju’s new spot points to the sacrifices parents make for their kids

The ad comes at a time when its acquisitions of Great Learning and Aakash Tutorials is making headlines.
Points of View

To what extent should edtech brand Byju's influence coaching class Aakash's brand identity?

While Aakash's equity in the offline test-prep space was built over three decades, its new owner Byju’s is championing the online learning category in India.

Aakash Educational Services unveils new logo post integration with BYJU’S

Featuring a plus sign, the logo signifies the addition of new value propositions for AESL students.

Discovery India and BYJU’S are back with Season 4 of India’s biggest school quiz ‘Discovery School Super League’

DSSL S4 is back with double the fun and learning with its latest campaign thought ‘Aao Milkar le khushi ki Udaan’.

BYJU’S to acquire Aakash Educational Services through a strategic merger

Partnership to combine BYJU’S leadership in Education Technology and AESL’s expertise in test prep services to create greater value for the student community.

ICC announces BYJU's as a global partner until 2023

As a global partner, BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events.
Brands and Sports marketing

Cricket LIVE’s prowess backed by their success busts myths

Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.

Byju’s presents a world where Indian parents aren't too worried about their kids’ studies…

… And want to become their partners in learning.
People Spotting

Dhimant Vyas joins BYJU’S as Chief Creative Director

Dhimant will be responsible for leading ideation and creation of quality interactive learning experiences for our students across products.

Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?