Results for 'Cipla'


Govt restrictions and marketing dilemmas: The silent campaigns of Nicotine Gum product

In 2023, the Health Ministry's Tobacco Control Division proposed prescriptions for all 2mg nicotine gums, restricting its over-the-counter access.

Cipla partners with Pocket Ace's FilterCopy to bust asthma myths in new #BerokZindagi campaign

The campaign aims to dispel asthma myths, improve inhaler acceptance, and inspire asthmatics to live an unstoppable life.

“With Tuffies, we direct more targeted awareness on improving respiratory care amongst children”: Dr Vikas Gupta, Cipla

Cipla introduced a comic book, Tuffies, in May as a campaign “to inform and entertain in a language and format that children can relate to.”

Cipla launches "Tuffies" to promote better respiratory care in children

The campaign aims to inspire children living with asthma as well as caregivers to rise above the condition and unlock their potential.
Corporate Communications and PR

Crosshairs Communication bags PR mandate for Cipla’s skincare brand Rivela Dermascience

The agency will be responsible for managing the end-to-end PR solutions for the brand in India.
Marketing Initiative

Cipla shows that it is more than a pill company with the #InhalersHainSahi campaign

Speaking to today’s ‘reel’ generation Cipla gets creative with a reel challenge to broaden the awareness of asthma and inhalers.

Cipla reinforces its ESG commitments with a digital film

The video features children who were asked a series of questions about climate change, and actions that need to be taken towards the conservation of the planet, among others.

Cipla announces the latest phase of its patient awareness campaign #BerokZindagi

The story aims to encourage people with asthma to pursue their dreams and live unstoppable lives using inhalers.

Cipla acquires Endura Mass

The acquisition is subject to completion of certain closing conditions.

Ayushmann Khurrana stars in Cipla's new TVC

The ad will be available across TV, digital, cinema halls and social media platforms.