The campaign aims to dispel asthma myths, improve inhaler acceptance, and inspire asthmatics to live an unstoppable life.

Cipla introduced a comic book, Tuffies, in May as a campaign “to inform and entertain in a language and format that children can relate to.”

The campaign aims to inspire children living with asthma as well as caregivers to rise above the condition and unlock their potential.

The agency will be responsible for managing the end-to-end PR solutions for the brand in India.

Speaking to today’s ‘reel’ generation Cipla gets creative with a reel challenge to broaden the awareness of asthma and inhalers.

The video features children who were asked a series of questions about climate change, and actions that need to be taken towards the conservation of the planet, among others.

The story aims to encourage people with asthma to pursue their dreams and live unstoppable lives using inhalers.

The acquisition is subject to completion of certain closing conditions.

The ad will be available across TV, digital, cinema halls and social media platforms.

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