The partnership aims to enhance user retention, engagement, conversions, monthly active users, and deliverability rates.

He joins from Appsflyer, where he was the Regional Manager for the MEA region and has led partnership sales and agency roles across Criteo and Yahoo!

New combined entity to significantly accelerate user engagement and retention capabilities for digital brands globally.

Bajaj will lead the company's charter to realize the "Art of Possible" and steer the launch of digital and physical centers of CX excellence.

He joins from Freshworks where he led the fast-growing Asia Pacific and Middle East and Africa business.

Kshirsagar to lead CleverTap in driving customer connections and building communities through contextual and strategic marketing.

Founding CEO Sunil Thomas becomes Executive Chairman to lead the company’s strategic initiatives.

Chowdhary will lead the company's global growth charter, integrating all go-to-market (GTM) efforts.

For effective marketing, it’s important to identify top consumer touchpoints that are here to stay, writes our guest author.