ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands
The tournament has some major alcobev names, including Bira91, Royal Stag, Jacob's Creek, Pernod Ricard India, Kingfisher, Black & White, and Diageo associated with it.
The Glitch adds Diageo India to its creative portfolio
The Glitch has grown its relationship with Diageo India from digital and creative partnership since November 2018, to now handling the 360 duties for the brand.