Results for 'e commerce'

Guest Article

The 'March' of the Microbrand

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
Road To Recovery

How has the Indian shopper’s e-commerce cart evolved in the last four months?

E-commerce platforms like Flipkart, Amazon and Snapdeal are among the fastest to bounce back from the Covid meltdown. But will the recovery sustain?

Myntra ads assure customers that ordering, deliveries are safe in lockdown

The e-commerce platform has resumed delivery of all products. Newly uploaded videos on its YouTube channel assure customers that the online shopping process is safe.
Points of View

If e-comm players lose the discount carrot...

how will they bait FMCG buyers?

"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa

Quick chat with Nykaa's chief officer — content.

Club Factory to focus on local sellers to boost India presence: Vincent Lou

Chinese e-commerce company, Club Factory, will soon add new categories in its product line-up to escalate its growth in the Indian market.

"If I have the best product offering in the market, marketing to e-commerce is not a concern": Sharad Singla, Director, Brand Marketing, Adidas India

CMO Special

Kashyap Vadapalli

Chief Marketing Officer, Pepperfry
CMO Special

Srivats TS

Vice President - Marketing, Swiggy
CMO Special

Sanjay Gupta

Head of Marketing, Uber India and South Asia