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Blog
Results for 'e commerce'
By
afaqs! news bureau
Advertising
Snapdeal’s ad shows how new ‘Bharat’ shops online
The campaign, titled #BharatKoTaiyaarKartaHaiSnapdeal and executed by Bullet On Wheels, is currently live on TV and digital media.
By
afaqs! news bureau
Marketing
Online festive sales to clock gross merchandise value of $4.8 billion in 2021, with 30% growth YoY: RedSeer
The growth will be mostly driven by the accelerated online adoption, which is a result of COVID, states the report.
By
Rashmi Berry
Guest Article
The 'March' of the Microbrand
Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
By
Abid Hussain Barlaskar
Road To Recovery
How has the Indian shopper’s e-commerce cart evolved in the last four months?
E-commerce platforms like Flipkart, Amazon and Snapdeal are among the fastest to bounce back from the Covid meltdown. But will the recovery sustain?
By
Aishwarya Ramesh
Advertising
Myntra ads assure customers that ordering, deliveries are safe in lockdown
The e-commerce platform has resumed delivery of all products. Newly uploaded videos on its YouTube channel assure customers that the online shopping process is safe.
By
Ananya Pathak
Points of View
If e-comm players lose the discount carrot...
how will they bait FMCG buyers?
By
Ananya Pathak
Marketing
"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa
Quick chat with Nykaa's chief officer — content.
By
Dolly Mahayan
Marketing
Club Factory to focus on local sellers to boost India presence: Vincent Lou
Chinese e-commerce company, Club Factory, will soon add new categories in its product line-up to escalate its growth in the Indian market.
By
afaqs
Marketing
"If I have the best product offering in the market, marketing to e-commerce is not a concern": Sharad Singla, Director, Brand Marketing, Adidas India
By
afaqs
CMO Special
Kashyap Vadapalli
Chief Marketing Officer, Pepperfry
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