The move not only pits TikTok against Amazon but also places direct competition with brands like Temu and Shein.

A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2023- the biggest eCommerce festival in India. By Kalyani M Sunilkumar, Senior Marketing Executive at PiWheel.

It includes exclusive homegrown D2C brands across men's and women’s clothing, footwear and accessories.

As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.

The Platform’s senior director of growth sifts the challenges and opportunities of a festive sale for e-commerce platforms.

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.

The campaign aims to revolutionize the consumer mindset with “Sahi Quality at Sahi Price’ campaign.

Conceptualized by Ogilvy, the campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc.

Our guest author says live-streaming e-commerce promises to revolutionise how goods are purchased and sold.

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.