Results for 'E-Commerce'


TikTok aims to expand US e-commerce business tenfold to USD 17.5 Billion

The move not only pits TikTok against Amazon but also places direct competition with brands like Temu and Shein.
Marketing Initiative

Unveiling the triumph: A comprehensive analysis of Diwali sale 2023 on e- commerce Marketplaces!!

A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2023- the biggest eCommerce festival in India. By Kalyani M Sunilkumar, Senior Marketing Executive at PiWheel.

AJIO introduces AJIOGRAM to empower 100 fashion startups from India

It includes exclusive homegrown D2C brands across men's and women’s clothing, footwear and accessories.

Your favourite brands are advertising all over e-commerce portals; Here’s why

As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.

Festive season sees Meesho green light its yearly mega sale

The Platform’s senior director of growth sifts the challenges and opportunities of a festive sale for e-commerce platforms.
Guest Article

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.

Meesho's latest campaign reveals the secret of ‘Sahi Quality’ with ‘Sahi Price’

The campaign aims to revolutionize the consumer mindset with “Sahi Quality at Sahi Price’ campaign.

Amazon’s latest campaign highlights it as an everyday shopping destination

Conceptualized by Ogilvy, the campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc.

The Rise Of Video Commerce - A $5 billion+ Gambit!

Our guest author says live-streaming e-commerce promises to revolutionise how goods are purchased and sold.

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.