The account was won following a multi agency pitch .

The mandate was won following a multi agency pitch and will be managed by the Gurgaon office of Enormous Brands.

The agency will strategise, plan and execute brand communications strategy for Ekdum, elevating its brand awareness.

‘Tech’ explaining the radical shift to digital and ‘Heart’ indicating the unimpaired human touch and empathy that comes with it.

Rahul has previously worked with Enormous Brands and Concept Group with the ranks of Ashish Khazanchi and Vivek Suchanti.

Soumitra will be based out of the company’s Mumbai office.

The campaign clocks an organic reach of around 90,000 across digital platforms~ and is still being shared.

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?

While the FMCG sector is expected to emerge as a clear winner post lockdown, we can also expect the tech industry to come out with more products

To understand Indian consumers better, Enormous Brands surveyed their changing sentiments and attitudes across top six cities.