This product offering will enable marketers to unlock value from their audience data to optimise business impact and consumer brand experience.

A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency's positioning

She will drive Essence’s continued client-centric innovation in data, analytics and technology, as well as business growth and company culture in the market.

The gaming sector had been steadily growing in note amongst the marketing community but was yet to become a mainstream consideration.

Called ‘2030 Revisited’, experts evaluated the impact of 2020 on advertising once again and what it means for the industry in 2030.

As Mamaearth’s integrated media agency, Essence will help the fast-growing FMCG startup scale its business with data and analytics-driven approach.

Kumar was digital marketing manager at GSK.

Global CEO Kyoko Matsushita appoints APAC President, Growth and Strategy, T. Gangadhar, as APAC CEO to lead Essence’s fastest-growing region.

New partnership will accelerate Games24x7's growing business and brand expansion in India.

The report studies the likelihood of 15 different scenarios occurring in the next decade and its impact on advertising.