The agency will plan full-funnel media solutions to engage modern consumers and strengthen the brand's presence in the expanding e-commerce market.

Averill previously worked in the creative futures team at EssenceMediacom India.

Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.

Vivek takes over from Vinish Mathews, who is now chief strategy officer at Mindshare.

Beginning with the 2024 playoffs, the agencies have helped Wonder Cement strike a partnership with BCCI and IPL for the next five years.

Mindshare won the top honours in 2022.

Previously, he was with Kinnect as Vice President, Media.

The agency has been built to find new opportunities and deliver truly integrated media solutions.

Sonali Malaviya has been promoted as Chief Strategy And Transformation Officer - EssenceMediacom South Asia.

It also announced that Mindshare will complete the integration with global performance agency Neo.