In an Instagram Story, Kunal Shah, founder of CRED, had this to say.

Our guest columnist gives his take on how fintech brands can build 'trust equity' in the highly competitive space.

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:

Four industry experts analyse the ad spends for the year so far.

The packs carry a scannable QR code that can be used to visit the fintech platform’s website.

A chat with Shalabh Atray, senior vice president, marketing and digital, Rupeek, on ‘gold tech company’ Rupeek's maiden advertising outing and the category it plays in.

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.

Says our guest author, as she tells us why striving for less will help us solve (things) better.

The new campaign is titled #LazyPayHaiTohSortedHai