Results for 'FMCG'

Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:
Marketing

Marico expands its food play; plans to invest in new digital brands

The brand is creating a pool of brands which can play in the space of male grooming, food and personal care.
Marketing

After spices, Dabur is set to enter black tea market

The FMCG giant has announced its entry into the premium black tea market with the launch of its vedic tea.
People Spotting

Vineet Nair joins Amazon India as media head

Nair has almost 15 years of experience and his last stint was at Mindshare India
Media

FMCG, gaming, edtech, fintech remain top spenders in the first half of 2022

Four industry experts analyse the ad spends for the year so far.
Marketing

Magic pricing back in focus as raw material costs rise

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Marketing

With COVID resurge, FMCG brands must reassess assortment: Nielsen

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing

Consumer preference for affordable offerings continue : Nielsen report

After a dismal performance in Q2, FMCG industry moves into a positive growth space.