Results for 'FMCG'

Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.
Marketing

With COVID resurge, FMCG brands must reassess assortment: Nielsen

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.
Marketing

Consumer preference for affordable offerings continue : Nielsen report

After a dismal performance in Q2, FMCG industry moves into a positive growth space.
Marketing

IAMAI to promote new-age Indian brands

The association now establishes a community to elevate Indian products and services.
Media

Nielsen releases data on how Covid-19 impacts Indian consumer behaviour

At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of India's lockdown and the Coronavirus outbreak.
Marketing

Nielsen's annual FMCG report: an overview

The report highlights the growth of FMCG in fourth quarter of 2019.
Marketing

'Custom-made' FMCG products?

A new crop of startups is offering customers 'tailor-made' products...
Points of View

If e-comm players lose the discount carrot...

how will they bait FMCG buyers?
Marketing

Online platforms turn to private labels to boost profit

Having products under private labels has become a major strategy online players use to boost their profit margin.