We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:

The brand is creating a pool of brands which can play in the space of male grooming, food and personal care.

The FMCG giant has announced its entry into the premium black tea market with the launch of its vedic tea.

Nair has almost 15 years of experience and his last stint was at Mindshare India

Four industry experts analyse the ad spends for the year so far.

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

After a dismal performance in Q2, FMCG industry moves into a positive growth space.