Results for 'FMCG'

People Spotting

Vineet Nair joins Amazon India as media head

Nair has almost 15 years of experience and his last stint was at Mindshare India

FMCG, gaming, edtech, fintech remain top spenders in the first half of 2022

Four industry experts analyse the ad spends for the year so far.

Magic pricing back in focus as raw material costs rise

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.
Guest Article

Chhota packet, bada problem: a look at low unit packs

Low unit packs have become common in the FMCG space. Our guest author cautions against rushing into this format.

With COVID resurge, FMCG brands must reassess assortment: Nielsen

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.
Marketing Initiative

International FMCG Report 2021: Consumer goods in crisis

YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets.

Consumer preference for affordable offerings continue : Nielsen report

After a dismal performance in Q2, FMCG industry moves into a positive growth space.

IAMAI to promote new-age Indian brands

The association now establishes a community to elevate Indian products and services.

Nielsen releases data on how Covid-19 impacts Indian consumer behaviour

At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of India's lockdown and the Coronavirus outbreak.

Nielsen's annual FMCG report: an overview

The report highlights the growth of FMCG in fourth quarter of 2019.