Results for 'FMCG'


FMCG majors boost ad spends in the festive-driven quarter; will the momentum carry over to elections?

The consumer goods companies have recorded a double-digit surge in their ad spends for the quarter ending December.

P&G Hygiene and Health’s ad spends see a decline of 45% in June quarter

The company spent Rs 96.92 crore on advertising and sales promotion in the same period of the prior fiscal year.

Dabur increased its ad spends by 30% YoY in Q1

The brand also registered a 3.53% increase in Net Profits for the first quarter of FY24.

As Parle tops Kantar’s most chosen in-home brand chart

…Britannia runs the show outdoors.

Nestle’s CEO announces further price hikes in 2023

The prices will be hiked to offset higher production costs.
Points of View

What will digital advertising in 2023 look like?

We asked four experts about the new categories of brands that could up their digital ad spends and the platforms that will attract most spends in 2023. Here’s what they had to say:

Marico expands its food play; plans to invest in new digital brands

The brand is creating a pool of brands which can play in the space of male grooming, food and personal care.

After spices, Dabur is set to enter black tea market

The FMCG giant has announced its entry into the premium black tea market with the launch of its vedic tea.
People Spotting

Vineet Nair joins Amazon India as media head

Nair has almost 15 years of experience and his last stint was at Mindshare India

FMCG, gaming, edtech, fintech remain top spenders in the first half of 2022

Four industry experts analyse the ad spends for the year so far.