The party is actively promoting its campaigns on social and digital media and also keeps up with trends on Instagram.

With over 40% of ad spends going towards digital and e-commerce, the brand’s VP of marketing breaks down the future growth plans.

Tamil Nadu has emerged as the top target for political ads on Google with Rs 17 crore of ad spends.

As we enter the second polling phase, major brands launch election-themed campaigns.

The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.

The Shakti collective is driven by DataLEADS and supported by Google News Initiative to combat fake news in General Elections 2024.

The statement added that though Khan has never endorsed any political party, he encourages Indians to vote in the upcoming Lok Sabha Elections.

With widespread engagement and diverse news consumption, the election offers tailored advertising strategies and a superior return on investment compared to the IPL.

Google has mandated identity verification and pre-certification by the Election Commission of India for advertisers running election ads on its platforms.

Political parties, just like brands, are investing in influencer marketing to appeal to the youth. However, what happens when a said influencer’s content begins to become toxic? Shouldn’t brand safety be a priority for all brands? Let’s ask some experts.