ShareChat and GroupM’s ‘Bharat – The Neo India’ survey finds that ‘Bharat’ users are as affluent and digitally savvy as India users.

As the use of payment apps accelerates, brands are making efforts to educate consumers on user safety.

The ad is a part of the leading payment service's #SaferwithGoogle campaign.

All in one QR code, Play Store recharge in one tap and tracking household bills are Google Pay's features that these ads highlight.

On Day 2 of CMO week, a panel of marketers discussed the fintech sector in India in detail – audience, trust, growth potential, et al.

The second round of punching the pin (albeit irritating) acts as a speed breaker to a hasty user racing to close a transaction on the payments app.

The payments app is now offering its users a chance to sample brands as a part of its 'scratch card' reward system.

The new design of the app is supposed to help users budget and manage their money and expenses better.

Gold is no longer a showroom affair. Digital wallet platforms offer an alternative to those looking to invest in gold during the festive season.

The ad makes references to social distancing, remote festive celebrations and pushes for contactless payments too.