Prior to this, Bhatla served as vice president of growth and marketing at EQL Fintech.

The account was won after a multiple-agency post and will be served from its New Delhi office.

Both ad campaigns focused on the underrepresentation of women farmers.

The campaign aims to utilise TVC space, digital, and influencer collaborations to highlight the benefits, and engage with mothers.

The campaign film is scripted by Grapes and brought to life by The Titus Upputuru Company.

Here’s a little sneak peek into her work day, leadership mantra, and advice to young professionals.

The agency will handle the brand’s end-to-end digital strategy and digital marketing duties from its Mumbai office.

The account will be serviced by the agency’s New Delhi office.

The digital campaign featuring ropes IPL stars Rinku Singh and Yashasvi Jaiswal has been conceptualized and executed by Grapes.

The account was won post a multi-agency pitch and will be serviced by the agency’s Delhi office.