Crafted by L&K Saatchi & Saatchi, the commercial features Delhi Capitals' renowned players- Rishabh Pant, David Warner, and Anrich Nortje.

The brand aims to enhance visibility and brand promotion through various marketing initiatives and branding on Delhi Capitals team’s jerseys.

The brand will soon launch a digital campaign as an extension of its 'MDF ka Doosra Naam' campaign, aimed at promoting the association.

It aims to reinforce the company’s market leadership, making it synonymous with medium-density fibreboard (MDF).