Our guest author provides a nuanced exploration of Cricket's progression from a gentleman's pastime to a marketing phenomenon.

The TVC depicts Jr. NTR and Greenply’s Zero Emission plywood as a hero who fights the harmful emissions from ordinary plywood.

The campaign highlights the emotional bond a family shares with their furniture.

The ads emphasise on technical details, such as whether the board emits fumes and its resistance to fire.

Communications consultant Karthik Srinivasan critiques the Fevicol sofa ad...