Results for 'Group M'

Advertising

India to become seventh-largest ad market globally by 2025: GroupM’s TYNY Forecast

Currently the world’s tenth largest market, it is estimated to grow at 22.1%.
Media

GroupM and Amazon Advertising India launch their first-ever “search advertising” playbook

Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving performance.
Media

IPL Team Sponsorship Crosses ₹ 500 cr mark this year: GroupM’s ESP Properties

IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans and players.
People Spotting

Ajay Mehta to lead Cinema and OOH for GroupM India

He will continue to be based out of Gurgaon and will report into Prasanth Kumar.
The Planner’s Special

"Most brands tend to view ad fraud through the lens of fear"

An interview with Prasanth Kumar, CEO, GroupM South Asia. This is a part of the special series of conversations with media agency heads.
Advertising

India, world leader in ad spends across mediums: GroupM's TYNY Report

India is expected to overtake France’s position with advertising numbers
Advertising

m/SIX bags the media mandate for Emami

The 300+ cr account was won following a multi-agency pitch.
Marketing

GroupM's Essence unveils new identity

The media agency has rolled out a brand refresh with a new website and logo.
Digital

Essence wins integrated media agency of record duties for ZEE5 India

Media

GroupM’s Motion Content Group and Banijay Asia to create scripted and non-scripted content