Industry stalwarts explain challenges and cost-effective marketing methods.

The ad for Happilo is conceptualised by McCann Worldwide, Bangalore.

The deal will see the brand’s logo appear on RCB’s official t-shirts and on various team merchandise.

Vikas D Nahar, founder and CEO, Happilo, talks about partnering with the Bollywood couple, ad placement strategy, media mix, and more.

The account was won post following a multi-agency pitch and will be serviced by the agency’s office in Bangalore.

At Happilo, Tiwary will be driving the strategic reorientation of the organization.

The brand has also launched a social media video asset revealing the new brand identity.

The partnership comes at a time when Happilo is looking to increase its dominance in the Gourmet Foods category.

The agency will scale the online presence and increase sales through the website and marketplaces such as Amazon and Flipkart.

He joins from Happilo International.