Govind Agarwal has joined as Vice President – Account Management, Sulagna Chanda as Associate Vice President – Strategic Planning, and Neha Gupta as Associate Vice President – Client Servicing.

The campaign, conceptualised by Havas Worldwide, positions Dabur Vita as a challenger brand to the existing products in the category.

A refreshing change from the usual “features boasting, buy me now” style smartphone campaign.

The business will be managed out of the agency's Delhi office.

The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

The business will be managed out of the agency's Delhi office.

The mandate was won post multi – agency pitch.