TikTok, CamScanner and Helo together reach 60-70 per cent of the Indian Internet population, as per Comscore India data for May.

The company introduces the 'Creator Center' to empower its creator community and #PowerOf2 in-app features to facilitate user engagement.

Based in Gurgaon, Mishra will be responsible for supporting Helo's business strategy, development of Helo's products and growth in India.

As Helo makes a major push for user acquisition with a national campaign, we catch up with the platform's head of entertainment Chhandita Nambiar

The campaign, devised by the Helo Care initiative, was launched on October 14.