The publisher also reported that they are deploying best-in-class measurement techniques like Brand Lift Studies to ensure tangible outcomes for brands.

HT Media partnered with a research agency Aroscop to conduct a pan India survey of over 13,000 Indian consumers.

The revamped Hindi daily’s new tagline, ‘Bharosa Naye Hindustan Ka’, reflects the brand’s emphasis on trust and credibility.

The comprehensive solution comprises front-end templates, back-end tools, infrastructure, and support.

First, it was the Times of India. And now, it is the turn of Hindustan Times to roll out its marketing blitzkrieg.

HT Media's board approved to invest up to Rs 6 crore post-working capital adjustment, and revenue linked milestones payment up to Rs 1 crore on a deferred basis.

Over 1.5 million listens in May from over 100 Podcasts across 25 genres and 30 platforms.

The agency already handles the mainline creative work for the 3 brands of the HT Media Group - Fever FM, Radio Nasha and Radio One.

The campaign targets the Hindi speaking belt, including states such as UP, Bihar, Jharkhand, etc.

In his new role Bhattacharya will report to HT Media MD and CEO.