The film, created by Ogilvy India, draws similarities between a virtual game and real life.

The campaign includes three films, entirely scripted, edited and produced by artificial intelligence.

Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.

In this role, Sheena will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies.

The ad film revolves around a conversation between the heart, stomach and brain, showcasing the eternal conflict between temptations and a healthy lifestyle.

Think insurance for at-home treatment and 24x7 doctor tele-consultation.... features made for the COVID era.

ICICI Lombard has started a petition on change.org to make Motorbike Helmet an Emoji.

…says ICICI Lombard’s latest campaign.