Results for 'Inox'

Media

Cinemas locked-down in Maharashtra; "Speed-breaker" in the revival journey

Maharashtra contributes to around 35 per cent of the theatrical revenue that the Hindi films generate.
Media

Is Manyavar's multi-crore annual deal with INOX a sign of cinema revival? 

INOX didn't reveal the financial details of the deal. But media planners aware of the cinema ad scene in India say a deal like this would cost Manyavar around Rs 7 crore.
Media

2021: A blockbuster year for Indian Cinema?

'Sooryavanshi', '83', 'Bell Bottom', 'Pathan Prithviraj', 'Radhe', 'Jayeshbhai Jordaar', 'Brahmastra' and 'Laal Singh Chaddha' are a few big-budget Hindi movies listed to release this year.
Media

Multiplex Association of India cheers on government’s go-ahead for 100% seating capacity

The move will provide necessary impetus to the cinema industry to recover from the impact of the on-going pandemic.
Media

Indian cinema: What explains empty theatres in crowded malls?

As we enter a new year, will it be more action-packed as far as Indian cinema is concerned, as compared to 2020?
Marketing

“Willing to decorate cinema halls as marriage hall”: INOX CMO Saurabh Varma on repurposing the theatre space

INOX Leisure has launched a ‘private screening’ service. Guests can now book cinema halls for private parties and use movie screens for private content.
Advertising

Halls have opened, but in-cinema advertising is still some time away

KPMG estimates that in this COVID-hit year, in-cinema advertising will be down to Rs 370 crore, as compared to last fiscal’s Rs 1,070 crore.
Media

Multiplex industry's open letter to government seeks an 'urgent unlock'

Despite the ongoing 'Unlock' steps, multiplexes like PVR, Carnival Cinemas, Inox, Cinepolis, etc. are yet to get a green light from the government.
Media

Inox unveils Megaplex spread across 60,000 sq ft; "Space will help grow ad revenue"

Alok Tandon, CEO, Inox Leisure, feels advertisers and media planners can use the huge lobby and multiple LED screens to their benefit…
Interviews

"Events like the ICC World Cup help us in bringing the non-cinema lovers to our multiplexes": Inox's Alok Tandon