EV branding lessons from Interbrand’s Ashish Mishra
The CEO, India & South Asia, Interbrand, talks about how the agency built Vida and Switch – two electric vehicle brands in India, and sheds light on his company’s vision for the country.
Satish Krishnamurthy assumes the role of Chief Strategy Officer and Ameya Kapnadak takes on the role of Chief Growth Officer and Head of Consulting – Interbrand India.