Results for 'IPL 2022'

Media

Driven by IPL, Indian audience contributes to more than half of new subscribers of Disney+

The streaming platform crosses 50 million subscribers this quarter.
Media

IPL 15 ad volumes in first 39 matches grew by 5 per cent from IPL 14: TAM Sports

As per the report, corporate/brand image and e-comm-auto rental services were the new categories of advertisers during IPL 15.
Companies

ESPNcricinfo dives into an opportunity of multiple brand associations to power through IPL 2022

With a list of partnerships like Maruti Suzuki, iQOO, Simplilearn and Swiggy Instamart, ESPNcricinfo is widening its horizons of sponsorships to offer more as they record growth.
Advertising

Borrowing sugar from neighbours is so passé, say Instamart ads

The new ads play on a very real insight - of showing up at a neighbour's doorstep when supplies run out.
Advertising

Nawazuddin Siddiqui features in Jar app's latest IPL spot

Conceptualised by Spring Marketing Capital, the fintech app's ad recreates a scene from the web show 'Sacred Games'.
Advertising

“We want to be the Aamir Khan of Indian healthcare system”: PharmEasy’s Gaurav Verma

The digital healthcare platform's IPL campaign features the actor as a delivery person, who is dancing to the brand’s famous jingle. A chat with its CMO.
Advertising

Recent Swiggy ads focus on socialising at home

The ads show people ordering from the app while watching IPL matches together.
Advertising

Burger King announces Meme Premier League to celebrate T20 season

The fast food company will be posting a grill-worthy meme moment from each match on its Instagram stories daily.
Advertising

After driving a bus, Dhoni has bomb diffusion advice in latest IPL ad

As a part of the #YehAbNormalHai campaign, Dhoni shows up as a bomb squad's 'stand-in' advisor.
Marketing

What drove the Tata Group to become the IPL's title sponsor?

A white knight move in an uncertain year or a deliberate push to promote its recent acquisition of high-profile consumer-facing brands like 1mg, BigBasket, and Air India?