Results for 'IPL 2023'


JioCinema registered strong growth in paid subscribers: Mukesh Ambani

The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. 

Fantasy Sports made INR 2,800 Cr in Gross Gaming Revenue during IPL 2023 - Redseer Report

The top 3 platforms captured ~96% of the market share during the IPL 2023 Season.

Here is how Niva Bupa aims to disrupt the health insurance category

The brand’s CMO shares insights on the insurance category and the factors that determine the high rates of underinsured consumers. Read more.

IPL Ad Revenue: Digital outperforms TV; JioCinema rakes in ~Rs 2,300 crore

Star Sports' ad revenue is estimated to be in the range of Rs 1,800-2,000 crore.

Chennai Super Kings has highest fan loyalty: Rediffusion Red Lab

According to the study, CSK is followed by a distant second Mumbai Indians, with RCB taking up the third spot.

Of MS Dhoni and his seemingly timeless advertising prowess

The former Indian skipper continues to be one of the country's highest-paid endorsers, even three years after retiring from international cricket. What’s next for brand Dhoni?

JioCinema's free subscription model brought in more than two third of its total users: Bobble AI report

Bobble AI conducted a study to understand the comparative dynamics around the digital viewership of the Indian Premier League (IPL) on Jio Cinema.

Did the rains wash out advertisers' money on IPL final match?

Industry experts debate the impact of the match's delay.
Social Media

Glance looks to attract brands with IPL 2023

Vasuta Agarwal, Chief Business Officer – Consumer Platform advertising, InMobi (parent company of Glance), shares how IPL acts as a boost for advertiser interest in Glance.

How Rapido touted the entire bike taxi category with its IPL ads

Brand’s VP of marketing spills the tea about Rapido’s push to promote India's e-mobility space through the campaign.