Results for 'IPL 2023'


Tata Group extends IPL title sponsorship rights till 2028 for Rs 2,500 cr

The amount is said to be the ‘highest-ever sponsorship amount in the history of the league’.
Marketing Initiative

2023 – The year when cricket on television created and recreated history

As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events.

IPL 2023 hits 449 million views on Viacom18: Report

Viacom's CEO Anil Jayaraj revealed IPL viewership at RCB Innovation Lab’s Leaders Meet India.

JioCinema registered strong growth in paid subscribers: Mukesh Ambani

The platform will soon be introducing more features like multi video, picture-in-picture and multi-lingual support for Indian languages. 

Fantasy Sports made INR 2,800 Cr in Gross Gaming Revenue during IPL 2023 - Redseer Report

The top 3 platforms captured ~96% of the market share during the IPL 2023 Season.

Here is how Niva Bupa aims to disrupt the health insurance category

The brand’s CMO shares insights on the insurance category and the factors that determine the high rates of underinsured consumers. Read more.

IPL Ad Revenue: Digital outperforms TV; JioCinema rakes in ~Rs 2,300 crore

Star Sports' ad revenue is estimated to be in the range of Rs 1,800-2,000 crore.

Chennai Super Kings has highest fan loyalty: Rediffusion Red Lab

According to the study, CSK is followed by a distant second Mumbai Indians, with RCB taking up the third spot.

Of MS Dhoni and his seemingly timeless advertising prowess

The former Indian skipper continues to be one of the country's highest-paid endorsers, even three years after retiring from international cricket. What’s next for brand Dhoni?

JioCinema's free subscription model brought in more than two third of its total users: Bobble AI report

Bobble AI conducted a study to understand the comparative dynamics around the digital viewership of the Indian Premier League (IPL) on Jio Cinema.